Get My Free Audit
How Google and AI Tools Decide Who You Are
Plain-English guides to Knowledge Panels, AI answers and the name search that happens before every client conversation.
MR
DO
PM
Written by the team that builds the panels. New guides every week.
What Is a Google Knowledge Panel, and Why Do Some People Get One?
Google shows a panel for some people and not others, and fame has less to do with it than most assume. Here's how Google decides, what it looks for and what you can do about it.
Shobin K Jose
19 October 2026
23 min read
Latest articles
Short, practical reads. Each one ends with what to check on your own name.
How Often Does AI Get Facts About People Wrong? Every Study, Compared (2026)
OpenAI's own test found o3 hallucinated on 33% of questions about people. Benchmarks, news audits and real cases compared, every figure sourced.
How ChatGPT Decides Which Coaches to Recommend
What ChatGPT looks at when someone asks for a coach, what OpenAI has and hasn't said, and why a less experienced coach is sometimes named first.
The Name Search Checklist: 12 Things Prospects See Before They Call
Search your name the way a prospect would. Twelve checks you can run in ten minutes, what good looks like for each, and what to fix first.
Knowledge Panel or Google Business Profile: Which Do You Need?
A Google Business Profile is about your office; a knowledge panel is about you. See how each works, who qualifies and why most professionals need both.
How Google Reads Your LinkedIn Headline
LinkedIn puts your headline in your profile's page title, which Google reads first. What's documented, what's observed and how to write one that's clear.
AI Search for Financial Advisors: What Compliance Teams Should Know
What the SEC Marketing Rule and FINRA Rule 2210 mean for advisors who want to show up in AI answers, and the questions to take to your compliance team.
Rather See Your Own Results?
Every guide here explains something the free audit checks for you, free.
How to Claim and Edit Your Knowledge Panel
How to claim your Google knowledge panel, verify it, add managers and write edit requests Google accepts, plus what Google won’t let you change.
Structured Data in Plain English
What structured data is, what it can and can't do for your name in Google, and copy-ready Person markup for your About page, explained without jargon.
Five Signs Your Online Presence Is Costing You Referrals
Referred clients look you up before they call. Five signs your online presence is losing you referrals, with a quick test and a fix for each one.
First-Time Authors: Set Up Your Search Presence Before Launch Day
Readers search your name the week your book comes out. A 12-week plan for your author site, ISBNs, Amazon, Goodreads and schema so they find the right you.