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Questions We Get Asked Most

About Knowledge Panels, AI answers, timelines, the guarantee and how we work. If yours isn't here, ask us directly.

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The short answers

The free audit

3 questions
Is the audit really free?

Yes. You enter your name, LinkedIn URL and email, and the report arrives in your inbox within 1 business day. You won't be asked to book a call or enter a card.

What does the audit check?

What page one of Google shows for your name, whether Google already recognizes you as a known person, where your title, bio or photo differ across profiles, and whether AI tools mention you for your field. It ends with the fixes that matter most, in order.

Why do you need my LinkedIn URL?

We use LinkedIn as the source of truth for your current title, employer and experience, and compare everything else against it.

Knowledge Panels

6 questions
A Knowledge Panel is about you. A Business Profile is about a location.
Knowledge Panel Amara Whitfield Employment lawyer · Partner at Kerr Vale LLP Photo, title, organization and a short description. It follows you if you change firms.
Business Profile Kerr Vale LLP 4.8 rating · Open until 6 pm Address, opening hours and reviews for a business location.
What is a Google Knowledge Panel?

It's the information box Google shows beside the results when you search a recognized person, or at the top on mobile. It usually shows your photo, title, organization and a short description. Google decides who gets one, based on how confident it is about who the person is.

Is a Knowledge Panel the same as a Google Business Profile?

They're different things. A Business Profile is for a business location, with an address, opening hours and reviews. A Knowledge Panel is about you as a person, and it stays with you if you change firms.

Do I need a Wikipedia page, a book or press coverage?

No. Those help, but plenty of panels exist without them. Our founder's own panel was built without a book, a Forbes column or a Wikipedia page.

Can I edit my panel once it's live?

Yes. Google lets the person a panel is about verify themselves and suggest changes. We walk you through that process once your panel appears.

I share my name with someone else. Can you still help?

Yes, and the audit flags it. We build your sources around details that apply only to you, such as your employer, location and field, so Google can tell the two of you apart.

Can a Knowledge Panel disappear?

It can, usually when the sources behind it change or contradict each other. Keeping your profiles consistent is the best protection. If your panel drops within 12 months of going live, we rebuild it at no extra charge.

AI visibility

3 questions
How do AI tools decide who to recommend?

They answer from sources they trust, plus what search engines already know about each person. When those sources describe you clearly and consistently, you're more likely to be named.

Can you guarantee ChatGPT will recommend me?

No, and be wary of anyone who does. AI answers vary by question, by user and by day. We guarantee the Knowledge Panel. For AI visibility, we report on where you're mentioned and how your presence in AI answers changes, and most clients see meaningful change around the 60-day mark.

Which AI tools do you work on?

The main ones people use to find professionals: ChatGPT, Google's AI answers, Gemini and Perplexity.

Working with us

6 questions
How much of my time does this take?

About 20 minutes, on one onboarding call to approve your details and bio. We handle the rest and send you anything that needs your sign-off.

How long until I see results?

Most clients with a reasonable existing presence see their Knowledge Panel within 60 days. The guarantee window is 150 days from onboarding. AI visibility usually shows meaningful change around day 60.

Which countries do you work in?

Mostly the US, UK, Canada and Australia, plus other English-speaking markets.

Can you name your clients?

Only some. We also deliver this work for marketing agencies under their brand, and those client names stay confidential. On a call we can show you panels we have built, with each client's permission.

Is any of this against Google's rules?

No. We use your real information, accurate profiles and the standard structured data Google asks websites to use.

Do you publish anything without my approval?

No. Every bio, description and profile change is based on details you approve.

Pricing and the guarantee

3 questions
How much does it cost?

Pricing is on The Authority Magnet page. You start with a refundable deposit, and the balance is due once your Knowledge Panel is live.

The Authority Magnet
What exactly does the guarantee cover?

If your Knowledge Panel isn't visible within 150 days of onboarding, you choose a full refund or continued work at no charge until it appears. The details are in our Refund and Guarantee Policy.

Refund and Guarantee Policy
What happens after the first 90 days?

Your panel and home base stay yours. The AI visibility work can continue monthly if you want it to, and you can stop at any time.

Privacy and compliance

2 questions
I'm in a regulated profession. Will this pass compliance?

Everything we publish is factual information that you approve, and your compliance team can review it before it goes live. We publish no performance figures or client testimonials on your behalf.

What do you do with my information?

We use it to run the audit and deliver the work you ask for. We don't sell it. The Privacy Policy covers the details.

Privacy Policy

Still Have a Question?

The free audit answers the most important one, which is what your prospects see right now. For anything else, contact us and a person will reply.

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