Referrals that book
The people your clients send you find proof that matches the praise.
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For coaches and consultants
Building authority for experts and thought leaders since 2017.
Look as credible on Google as you are in the room
Prospects search your name before they book a discovery call. We make sure they find a Google Knowledge Panel that confirms who you are, and AI answers that name you and recommend you.
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Enter your name, LinkedIn URL and email. The report reaches your inbox within 1 business day.
Building authority for experts and thought leaders since 2017.
CW
Clara WhitfieldExecutive coach · Knowledge Panel
Named in AI answers
GoogleChatGPTLinkedInGeminiPerplexityCoaching directoriesPodcast guest pagesYour websiteSpeaker bios
GoogleChatGPTLinkedInGeminiPerplexityCoaching directoriesPodcast guest pagesYour websiteSpeaker bios
Buyers can’t easily tell coaches apart, so they check Google
ICF and other certifications exist, but none is required to practice, and most buyers can’t tell which ones carry weight. Most buyers have no quick way to judge a coach’s track record, and the people paying premium fees for your help want to be sure.
So before they book, they search your name and give it a minute or two. If page one shows a recognized expert whose profiles agree with each other, they book the call. An old bio, a half-filled profile or a name AI tools have never heard of sends them to the next coach on their list.
They book the call
- A recognized expert on page one
- Profiles that agree with each other
Next coach on the list
- An old bio
- A half-filled profile
- A name AI tools have never heard of
You never hear about that decision. It happens in their browser before you know they exist.
Where it shows up in your business
9:41Tue
MessagesMon 8:12
Maya, past client
Gave your name to Tom at Ardent Foods. He’ll be in touch!
CalendarMon 21:40
Discovery call booked
Tom Ellery, Wed 10:00
BrowserTue 23:05
Searched: “Clara Whitfield coach”
Old directory bio, no panel, no AI mention
CalendarWed 10:15
No-show
Tom Ellery did not join the call
Six places a thin search result quietly costs you work.
-
01
Referrals that go quiet
A happy client recommends you. Their colleague searches your name and never gets in touch.
-
02
Discovery calls that get ghosted
A prospect books, checks you out the night before, and misses the call.
-
03
Pushback on your fees
When nothing online confirms your standing, a premium program feels like a gamble.
-
04
AI recommends someone else
A buyer asks ChatGPT for an executive coach in their city and gets three other names.
-
05
Posts that warm up a competitor
Your LinkedIn post sparks interest, and the search that follows sends the reader elsewhere.
-
06
Corporate buyers pass you over
HR and L&D teams vet coaches online before a name reaches the shortlist.
The clients you lose never show up in your pipeline
A prospect who searches you and leaves sends nothing. Your CRM never records them, so the loss never appears in a report.
Run the numbers on your own practice.
Run the numbers
One year
- People who look you up each month
- 5
- Quietly move on each month
- 1
- Lost conversations a year
- 12
- Would have signed, at $10,000 each
- 2
Walked away from people who already wanted to talk to you
$20,000$,000
AI answers now pick two or three names
More of your buyers skip the search results and ask ChatGPT, Gemini or Perplexity directly. “Who’s a good executive coach for a first-time CEO?” “Which consultant helps family businesses plan succession?” The answer comes back with two or three names and a line on each.
AI tools pick those names from sources they trust and from what Google already knows about each person. When those sources describe you clearly and agree with each other, you get named. When they don’t, a less experienced coach with a cleaner footprint gets the recommendation.
AI assistant
3 names
Who’s a good executive coach for a first-time CEO?
Here are three coaches worth a look:
1
Daniel Reyes, Reyes Leadership Group
Former operating CEO who coaches founders through their first board.
2
Fiona Marsh, Harbourline Coaching
Works with first-time CEOs at venture-backed scale-ups.
3
Owen Kessler, Kessler Executive Partners
Focuses on leadership transitions and new-role onboarding.
Which consultant helps family businesses plan succession?
Search confirms you from sources outside your feed
Most coaches answer a slow pipeline by posting more. Posting builds attention, and you may already have plenty of it.
What a prospect sees when they search you comes from other places: your website, your profiles on other platforms, directories, interviews, articles and what Google has stored about you. We work on those.
Your posting schedule, your referrals and your sales process stay as they are.
Posting schedule
Referrals
Sales process
Your website
Directories
Interviews
Articles
Podcasts
Profiles
Google’s record
CW
Clara Whitfield
Confirmed
How we get Google and AI tools to confirm you
Google and AI tools judge credibility by checking what trusted sources say about a person. When those sources agree, Google confirms you with a Knowledge Panel and AI tools start naming you. We build that agreement in five steps.
20MIN
You spend about 20 minutes on one call approving your details. Our team does the rest.
-
1
We map everything the internet says about you
Every profile, bio, listing and mention gets checked against your LinkedIn, so we know what’s outdated or contradictory.
-
2
We give your name one home base
A personal home page with code that tells Google who you are and what you do, and your key profiles linking back to it.
-
3
We make every profile match
Your title, bio, photo and specialty read the same on each platform a buyer might check.
-
4
We get Google to confirm you
That confirmation is a Knowledge Panel, the box beside your name in search with your photo, title and work. Google shows one only once it’s confident about who you are.
-
5
We get you into AI answers
We place features and mentions on the sites ChatGPT, Gemini and Perplexity draw from, so your name comes up when buyers ask for help in your field.
A coach’s name search, before and after
Clara Whitfield, executive coach, Melbourne
Before
Clara Whitfield
coachfinder.net › profiles › c-whitfieldOld bio
Clara Whitfield, Life Coach
Clara offers life and wellness coaching. Profile last updated March 2019.
linkedin.com › in › clara-w-4b21Half-filled
Clara W., Consultant
12 connections in common. About section empty.
leadersbreakfast.org › 2019 › speakersOutdated title
Spring Leadership Breakfast 2019
Clara Whitfield, Senior HR Manager at Calder Group.
clarawhitfieldyoga.comNot you
Clara Whitfield Yoga, Bondi
Morning flow classes, seven days a week.
After
Clara Whitfield
clarawhitfield.com
Clara Whitfield | Executive Coach for First-Time CEOs
Coaching founders and new CEOs through their first two years in the role.
linkedin.com › in › clarawhitfield
Clara Whitfield, Executive Coach, Whitfield Partners
Melbourne. Executive coach to first-time CEOs at scale-up companies.
thefounderhour.fm › episodes
Clara Whitfield on a CEO’s first 100 days
Episode 142 of The Founder Hour podcast.
CW
Clara Whitfield
Executive coach
Clara Whitfield is an Australian executive coach who works with first-time CEOs and founders of scale-up companies.
- Founded:
- Whitfield Partners
- Based in:
- Melbourne, Australia
- Known for:
- First-time CEO coaching
Website
LinkedIn
Podcast
Knowledge Panel
What changes when search backs you up
Each tile answers one of the six problems above.
Prospects who keep the call
They check you out the night before and turn up ready to talk.
Fees that hold
Prospects can see who they’re hiring, so price stops being the first question.
AI recommends someone else
Named by AI
ChatGPT, Gemini and Perplexity mention you when buyers ask for help in your field.
Three coaches worth a look:
1Clara Whitfield
2Daniel Reyes
Posts that turn into calls
The interest your content creates carries through the search that follows.
A place on corporate shortlists
HR and L&D teams find a verified expert and add your name.
Already working for coaches
Business coach
Sydney
Manufacturing firms
A business coach in Sydney who works with manufacturing firms came to us with profiles that didn’t agree and no presence in AI answers.
Today ChatGPT and Google’s AI name him as the best manufacturing business coach in Sydney.
Before
Profiles that didn’t agree, and no presence in AI answers.
Now
New prospects reach him through AI search. We also designed and built his personal website.
Two corporate L&D teams found me through Google in the same quarter, and both added me to their coaching panel.
No-shows on discovery calls used to be about one in four. Since the panel went live it is closer to one in fifteen.
A new client told me she asked ChatGPT for a career coach for lawyers, and mine was the first name it gave her.
See what your prospects see for free
The free audit runs the same search your prospects run and shows you where it breaks down.
What your report shows
- Page one of Google for your name, as a stranger sees it
- Whether Google already recognizes you as a known person
- Where your title, bio or photo differ across profiles
- Whether AI tools mention you when buyers ask about your field
- The fixes that matter most, in order
- 1 Enter your name, LinkedIn URL and email.
- 2 We check Google, your profiles and AI answers.
- 3 Your report arrives by email within 1 business day.
Common questions
Get My Free AuditIs the audit really free?
Yes. You enter your name, LinkedIn URL and email, and the report comes to your inbox. You won’t be asked to book a call or enter a card.
What is a Google Knowledge Panel?
It’s the information box Google shows beside the results when you search a recognized person, or at the top on mobile. It shows your photo, title and work, and Google only shows it once it’s confident about who you are.
Most of my clients come from referrals. Does this apply to me?
Referral prospects search you too, often right after they hear your name. What they find decides whether they get in touch.
I post on LinkedIn every week. Isn’t that enough?
Posts build attention inside LinkedIn. Google and AI tools confirm you from other sources, so your posts can be excellent while the search still comes up thin.
How much of my time does the work take?
About 20 minutes, on one call to approve your details and bios.
Is any of this against Google’s rules?
No. We use your real information, accurate profiles and the structured data Google asks websites to add.
What happens after the audit?
You keep the report and can act on it yourself. If you want us to do the work, the report explains how we’d go about it.
Find out what your next client will find
Someone will search your name this week before deciding whether to call you. The free audit shows you what they’ll see and which fix comes first.
Get My Free AuditYour name, LinkedIn URL and email are all it takes. Report within 1 business day.