Consultations that never get booked
A prospect shortlists you, searches your name and calls the next lawyer on the list.
Get My Free Audit
For lawyers, attorneys and solicitors
Building authority for experts and thought leaders since 2017.
Look like the authority before the first consultation
Prospective clients search your name before they book a consultation. We make sure they find a Google Knowledge Panel that confirms who you are, and AI answers that name and recommend you.
Get My Free Audit
Enter your name, LinkedIn URL and email. The report reaches your inbox within 1 business day.
Building authority for experts and thought leaders since 2017.
DW
Daniel Whitcombe
Employment lawyer at Ashgrove Kemp LLP
Admitted: Illinois, 2009Practice: Employment, executive severanceEducation: J.D., Lakeshore University School of Law
Knowledge Panel
Employment lawyer in Chicago for executive severance?
Daniel Whitcombe at Ashgrove Kemp LLP is often cited for executive severance negotiations in Chicago.
Sources: firm bio, Illinois bar listing, two trade features
Named inAI answers
Employment law
Family law
Commercial litigation
Personal injury
Immigration
Estate planning
Criminal defense
Real estate law
Intellectual property
Corporate and M&A
Employment law
Family law
Commercial litigation
Personal injury
Immigration
Estate planning
Criminal defense
Real estate law
Intellectual property
Corporate and M&A
Clients compare lawyers before they book a consultation
Someone facing a dispute, a dismissal or a business deal usually shortlists two or three lawyers before calling anyone.
The shortlist · are they admitted?
State bar · SRA register · Law Society
They confirm each one is admitted, through the state bar in the US, the SRA register in the UK or the Law Society in Australia.
- RS Renata SolisIllinois ARDC · Admitted 2011 · Good standing Admitted
- MF Marcus FeldhausIllinois ARDC · Admitted 2006 · Good standing Admitted
- DW Daniel WhitcombeIllinois ARDC · Admitted 2009 · Good standing Admitted
- Every lawyer on the list passes that check.
So they search each name and compare.
They book the consultation
If page one shows an established lawyer whose practice area, firm and experience line up across every source, they book the consultation.
They book with someone else
- Directory profiles you never set up
- An old firm
- Another lawyer with your name
They book with someone else. You never learn you were on the list.
Where it shows up in your practice
Six files that never reach your desk, because the search closed them first.
Directories that work against you
Profiles you never set up outrank your own page, with other lawyers advertised beside you.
Referrals that cool
A colleague refers a matter. The client searches you and hesitates.
AI recommends another lawyer
A prospect asks ChatGPT for a lawyer in your practice area and gets other names.
Outdated details
An old firm, an old practice area or an old photo appears on half the sites that mention you.
Hard to tell apart
Another lawyer with your name shares your results, sometimes in a different state.
A lost consultation costs a whole matter
A prospect who searches you and moves on never calls to say why. Your intake numbers simply look a little lower than they should.
Run the numbers on your own practice
A
Prospects a month who search you and book elsewhere
1
B
Over a year
12
C
One in three would have retained you
4
D
Fees on each matter
$15,000
A year in fees from people who already had your name
$60,000
AI answers now pick two or three lawyers
More people now ask ChatGPT, Gemini or Perplexity to recommend a lawyer. “Which employment lawyer in Chicago handles executive severance?” “Who’s a good family lawyer in Brisbane for a complex property split?” The answer names two or three lawyers and a line on each.
AI tools pick those names from sources they trust and from what Google already knows about each person. When those sources describe you and your practice area clearly, you get named. When they don’t, a lawyer with a cleaner footprint gets the recommendation.
The shortlist is now written before the client opens a browser.
AI assistant
ChatGPTGeminiPerplexity
Which employment lawyer in Chicago handles executive severance?
These three lawyers come up often:
1
Renata Solis, Lakeshore Employment LawRepresents senior executives in severance and non-compete negotiations.
2
Marcus Feldhaus, Feldhaus Vance LLPEmployment litigation and separation agreements for C-suite clients.
3
Alana Brooke-Ireland, Wacker Row LegalWrites regularly on equity and bonus clawbacks in exit packages.
Daniel Whitcombe is not mentioned
Who’s a good family lawyer in Brisbane for a complex property split?
Legal directories describe you in someone else’s words
Sites like Avvo, Justia and Martindale build profiles from public data, often years out of date, and many rank above your own firm page. Some show competing lawyers on the same screen as your name.
AV
AvvoFirm: Brennan Tolliver LLP
Old firm
JU
JustiaPractice: Commercial litigation
Old area
MH
MartindalePhoto from 2013
Old photo
BT
Old firm biobrennantolliver.com
Still live
IL
Bar listingAshgrove Kemp LLP, Chicago
Current
DWDaniel Whitcombe One profile, every source in agreement
FirmAshgrove Kemp LLP
Practice areasEmployment, executive severance
AdmittedIllinois, 2009
PhotoCurrent, same everywhere
Directory profile
Built from public data
DW
Daniel WhitcombeUnclaimed profile
Firm
Brennan Tolliver LLPOutdated
Practice area
Commercial litigationOutdated
Photo
Taken 2013Outdated
Sponsored · Other lawyers nearby
Grace Okonjo, Esq.
Tom Brandvold Law
Google and AI tools confirm a person from sources about that person, linked together and in agreement.
We line up the directories that already exist and build the sources Google trusts around your name.
Using factual details you approveHow we get Google and AI tools to confirm you
Google and AI tools judge a lawyer by checking what trusted sources say about that person. When those sources agree, Google confirms you with a Knowledge Panel, and AI tools start naming you. We build that agreement in five steps.
20MIN
You spend about 20 minutes on one call approving your details. Our team does the rest, and you review everything before it’s published.
-
01
We map everything the internet says about you
Your firm bio, bar listing, legal directory profiles and every mention get checked against your LinkedIn, so we know what’s outdated or contradictory.
-
02
We give your name a home base
A personal page about you, with code that tells Google who you are, which firm you’re with and which areas of law you practice, and your key profiles linking back to it.
-
03
We make every profile match
Your admissions, firm, practice areas and photo read the same on each platform a client might check.
-
04
We get Google to confirm you
That confirmation is a Knowledge Panel, the box beside your name in search with your photo, title and firm. Google shows one only once it’s confident about who you are.
-
05
We get you into AI answers
We place features and mentions on the sites ChatGPT, Gemini and Perplexity draw from, so your name comes up when clients ask for a lawyer in your practice area.
A lawyer’s name search, before and after
Before
Daniel Whitcombe lawyer
avvo.com › attorneys › daniel-whitcombe
Daniel Whitcombe, Commercial Litigation LawyerNever set up
Unclaimed profile. Brennan Tolliver LLP. See similar lawyers near you.
brennantolliver.com › people
Daniel Whitcombe | Associate | Brennan TolliverOld firm
Daniel focuses on commercial disputes. Admitted in Illinois.
Sponsored
Chicago Employment Attorneys Near YouCompetitor
Free consultation today. Compare lawyers near you.
whitcombelaw.com
Daniel Whitcombe, Personal Injury, Tampa FLNot you
Car accidents, slip and fall, wrongful death.
After
Daniel Whitcombe lawyer
danielwhitcombe.com
Daniel Whitcombe | Employment Lawyer, Chicago
Executive severance and employment disputes at Ashgrove Kemp LLP.
ashgrovekemp.com › people
Daniel Whitcombe | Partner | Ashgrove Kemp LLP
Employment practice group. Admitted in Illinois, 2009.
avvo.com › attorneys › daniel-whitcombe
Daniel Whitcombe, Employment Lawyer
Claimed profile. Ashgrove Kemp LLP, Chicago.
DW
Daniel Whitcombe
Employment lawyer at Ashgrove Kemp LLP
Practice areasEmployment law, executive severance
AdmittedIllinois, 2009
EducationJ.D., Lakeshore University School of Law
What changes when search backs you up
Each row closes one of the six files above.
01
Consultations that never get booked
Consultations that book
A prospect compares three names and books with the lawyer Google confirms.
02
Directories that work against you
Directories that agree with you
Your directory profiles show your current firm, practice areas and photo.
03
Referrals that cool
Referrals that retain
The client your colleague sent finds proof that matches the referral.
04
AI recommends another lawyer
Named by AI
ChatGPT, Gemini and Perplexity mention you when clients ask for a lawyer like you.
05
Outdated details
Current everywhere
Your firm, practice areas and experience read the same on every site.
06
Hard to tell apart
Clearly you
Google separates you from any other lawyer who shares your name.
See a Knowledge Panel we built
An employment solicitor in Leeds, a common surname and three directory profiles she had never claimed. This is how her file closed.
Closed file · 56 days
HMHelena MarshEmployment solicitor, Calder Wray LLP, Leeds
- Day 1Audit found an old firm bio, three unclaimed directories and a Helena Marsh in conveyancing in Bristol.
- Day 9Home base page live, SRA listing, firm bio and directories aligned to one description.
- Day 31Two features published on sources AI tools read for employment law in Yorkshire.
- Day 56Knowledge Panel live. Named by ChatGPT and Perplexity for employment solicitors in Leeds.
Search a live one: Shobin K Jose Search“Referrals used to ask which Helena Marsh I was. Now the search answers that before they call.”
See what clients see for free
The free audit runs the same search a prospective client runs and shows you where it breaks down.
What your report shows
- 01Page one of Google for your name, as a stranger sees it
- 02Whether Google already recognizes you as a known person
- 03Where your firm, practice areas or photo differ across profiles and directories
- 04Whether AI tools mention you when clients ask for a lawyer in your practice area
- 05The fixes that matter most, in order
- 1 Enter your name, LinkedIn URL and email.
- 2 We check Google, your profiles and AI answers.
- 3 Your report arrives by email within 1 business day.
Common questions
Including bar advertising rules and what happens to old directory profiles.
Get My Free AuditIs the audit really free?
Yes. You enter your name, LinkedIn URL and email, and the report comes to your inbox. You won’t be asked to book a call or enter a card.
What is a Google Knowledge Panel?
It’s the information box Google shows beside the results when you search a recognized person, or at the top on mobile. It shows your photo, title and firm, and Google only shows it once it’s confident about who you are.
Does this fit the advertising rules for lawyers?
Everything we publish is factual information about your admissions, firm and experience, and you review it before it goes live. We keep out terms like “best” and “specialist” that bar and regulator rules restrict.
I’m at a larger firm. Is this for me?
Yes. Clients choose a lawyer as much as a firm, and a verified partner or associate strengthens the firm’s reputation too.
Can you remove bad reviews or old directory profiles?
We don’t remove reviews. We correct the profiles you can claim and build accurate sources around your name, which gives Google better results to show.
How much of my time does the work take?
About 20 minutes, on one call to approve your details and bios.
Is any of this against Google’s rules?
No. We use your real information, accurate profiles and the structured data Google asks websites to add.
What happens after the audit?
You keep the report and can act on it yourself. If you want us to do the work, the report explains how we’d go about it.
Find out what your next client will find
Someone will search your name this week while deciding which lawyer to call. The free audit shows you what they’ll see and which fix comes first.
Get My Free AuditYour name, LinkedIn URL and email are all it takes. Report within 1 business day.