Referred patients who book elsewhere
A GP gives three names. The patient searches all three and books the doctor who looks most established.
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Patients look you up before they book. Give them a reason to.
Before a patient books, they search your name. We make sure they find a Google Knowledge Panel that confirms your training, specialty and practice, and AI answers that name and recommend you.
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Dr. Maya Okafor orthopedic surgeon Phoenixsports knee clinicSaguaro Valley hospital
Search
MODr. Maya OkaforOrthopedic surgeon, Phoenix
Fellowship: Sports medicine, 2014Hospital: Saguaro Valley Medical Center
Knowledge Panel
Named in AI answers
Patients choose between specialists in a single search
A referral often comes with more than one name, and an insurer’s directory shows several more. The patient checks that each one is registered, through the state medical board in the US, the GMC register in the UK or Ahpra in Australia.
Referral: orthopedic surgeryFrom Dr. Alan Pryce, family medicine · knee pain, runner
State medical boardGMCAhpra
DR
Dr. Daniel ReyesArizona Medical Board · License 38214 · Active
Registered
OC
Dr. Owen CastellanoArizona Medical Board · License 41907 · Active
Registered
MO
Dr. Maya OkaforArizona Medical Board · License 44352 · Active
Registered
Every name passes.
So they search each doctor and compare.
They book
If page one shows an established specialist whose training, hospital and practice line up across every source, they book.
They book with someone else
- A ratings-site profile with an old address
- A doctor in another specialty with your name
They book with someone else. You never see that patient’s name.
Where it shows up in your practice
Six places a thin or tangled search result sends patients elsewhere.
Ratings sites that define you
Healthgrades, Vitals and similar profiles outrank your own page, with details you never checked.
Outdated affiliations
An old hospital, an old clinic or an old address appears on the sites patients trust.
AI recommends another specialist
A patient asks ChatGPT for a knee surgeon in their city and gets other names.
Lost under the hospital or group
Your search shows the health system and very little about you.
Mixed up with another doctor
A doctor with your name, sometimes in a different specialty, shares your results.
Dr. Maya Okafor, Pediatrics, Columbus OHShares page one with Dr. Maya Okafor, Orthopedics, Phoenix
Lost patients never appear on your schedule
A patient who searches you and books elsewhere never cancels, because they never booked. Your front desk has no idea they existed.
Run the numbers on your own practice.
$72,000
a year from patients who were already pointed your way.
New patient schedule
BookedSearched you, booked elsewhere
MonTueWedThuFri
8:30New patient
8:30Booked elsewhere
8:30New patient
8:30New patient
8:30Booked elsewhere
10:00New patient
10:00New patient
10:00Booked elsewhere
10:00New patient
10:00New patient
1:30Booked elsewhere
1:30New patient
1:30New patient
1:30Booked elsewhere
1:30New patient
- Value of one new patient across their care
- $3,000
- Choose another specialist after searching you, each month
- 2
- Months in a year
- × 12
- Patients a year who never reach your schedule
- 24
AI assistant
ChatGPTGeminiPerplexity
Who’s a good knee surgeon in Phoenix for runners?
Two orthopedic surgeons in Phoenix come up often for runners:
1
Dr. Daniel Reyes, Desert Ridge OrthopedicsSports medicine fellowship. Frequently cited for ACL and meniscus care in endurance athletes.
2
Dr. Owen Castellano, Phoenix Joint InstituteArthroscopic knee surgery. Writes about return to running after injury.
Dr. Maya Okafor is not mentioned
Which dermatologists in Manchester treat adult acne?
AI answers now pick two or three doctors
More patients now ask ChatGPT, Gemini or Perplexity to suggest a specialist. “Who’s a good knee surgeon in Phoenix for runners?” “Which dermatologists in Manchester treat adult acne?” The answer names two or three doctors and a line on each.
AI tools pick those names from sources they trust and from what Google already knows about each person. When those sources describe your specialty, training and practice clearly, you get named. When they don’t, a doctor with a cleaner footprint gets the recommendation.
Ratings sites describe you in someone else’s words
Healthgrades, Vitals, WebMD and your hospital’s directory all build pages about you, often from old data, and many rank above your own practice page. You didn’t write them, and most doctors have never checked what they say.
HealthgradesOld address
Dr. Maya OkaforOrthopedic surgery
Office: 2200 E Camelback, Suite 140
VitalsOld hospital
Dr. Maya OkaforOrthopedics
Affiliation: Sonoran Regional Hospital
WebMD CareNo photo
Dr. Maya OkaforSurgeon
Photo: Not provided
Hospital directoryThin
Dr. Maya OkaforMedical staff
Bio: Two lines from 2016
Insurer directoryWrong specialty
Dr. Maya OkaforGeneral surgery
Specialty: General surgery
HealthgradesOld address
Dr. Maya OkaforOrthopedic surgery
Office: 2200 E Camelback, Suite 140
VitalsOld hospital
Dr. Maya OkaforOrthopedics
Affiliation: Sonoran Regional Hospital
WebMD CareNo photo
Dr. Maya OkaforSurgeon
Photo: Not provided
Hospital directoryThin
Dr. Maya OkaforMedical staff
Bio: Two lines from 2016
Insurer directoryWrong specialty
Dr. Maya OkaforGeneral surgery
Specialty: General surgery
Google and AI tools confirm a person from sources about that person, linked together and in agreement.
We correct the profiles you can claim and build the sources Google trusts around your name, using only professional details you approve.
How we get Google and AI tools to confirm you
Google and AI tools judge a doctor by checking what trusted sources say about that person. When those sources agree, Google confirms you with a Knowledge Panel, and AI tools start naming you. We build that agreement in five steps.
20MIN
You spend about 20 minutes on one call approving your details. Our team does the rest, and you review everything before it’s published.
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1
We map everything the internet says about you
Your practice page, hospital directory listings, ratings-site profiles, registration and every mention get checked against your LinkedIn, so we know what’s outdated or contradictory.
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2
We give your name a home base
A personal page about you, with code that tells Google who you are, what you specialize in and where you practice, and your key profiles linking back to it.
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3
We make every profile match
Your specialty, training, hospital affiliations and photo read the same on each platform a patient might check.
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4
We get Google to confirm you
That confirmation is a Knowledge Panel, the box beside your name in search with your photo, specialty and practice. Google shows one only once it’s confident about who you are.
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5
We get you into AI answers
We place features and mentions on the sites ChatGPT, Gemini and Perplexity draw from, so your name comes up when patients ask for a specialist like you.
A doctor’s name search, before and after
Before
Dr. Maya Okafor
healthgrades.com › physician › dr-maya-okafor
Dr. Maya Okafor, MD | Orthopedic SurgeryOld address
Office: 2200 E Camelback Rd, Suite 140. Accepting new patients. Be the first to leave a review.
sonoranregional.org › find-a-doctor
Maya Okafor, MD, Medical StaffOld affiliation
Department of Surgery. Profile last updated 2016.
desertcresthealth.org › orthopedics
Orthopedics at Desert Crest HealthLittle about you
Our team of more than 40 orthopedic surgeons serves the greater Phoenix area.
brightwaterpeds.org › providers
Dr. Maya Okafor, Pediatrics, Columbus OHDifferent specialty
General pediatrics, newborn care and well-child visits.
After
Dr. Maya Okafor
drmayaokafor.com
Dr. Maya Okafor | Orthopedic Sports Surgeon, Phoenix
Fellowship-trained in sports medicine. Knee and shoulder care at Camelback Sports Orthopedics.
saguarovalley.org › physicians
Maya Okafor, MD | Saguaro Valley Medical Center
Orthopedic surgery. Sports medicine fellowship, 2014.
healthgrades.com › physician › dr-maya-okafor
Dr. Maya Okafor, MD | Orthopedic Surgery
Camelback Sports Orthopedics, 4801 N 20th St. Profile current.
MO
Dr. Maya Okafor
Orthopedic surgeon in Phoenix, Arizona
SpecialtyOrthopedic sports surgery
TrainingSports medicine fellowship, 2014
HospitalSaguaro Valley Medical Center
PracticeCamelback Sports Orthopedics
What changes when search backs you up
Each card answers one of the six problems above.
Referred patients who book elsewhere
01
Referred patients who book you
The patient compares three names and books the specialist Google confirms.
Ratings sites that define you
02
Ratings profiles that are current
Your ratings-site profiles show your current practice, specialty and photo.
Outdated affiliations
03
Current affiliations everywhere
Your hospital, clinic and address read the same on every site.
AI recommends another specialist
04
Named by AI
ChatGPT, Gemini and Perplexity mention you when patients ask for a specialist like you.
Lost under the hospital or group
05
Known apart from the hospital
Your Knowledge Panel shows you as a person, with the health system in its proper place.
Mixed up with another doctor
06
Clearly you
Google separates you from any other doctor who shares your name.
One specialist, from audit to Knowledge Panel
PRDr. Priya RamanConsultant dermatologist, Manchester
Her search showed a hospital directory page from a previous trust, two ratings profiles with an old clinic address and a namesake in Leicester. We aligned eleven profiles, built her home base page and placed four features on sources AI tools read.
49days to her Knowledge Panel
11profiles brought into agreement
3AI tools now name her
Our average time to a Knowledge Panel is 52 days.“One call to approve my details, then a folder of drafts to check. Nothing went live that I hadn’t read.”
See a Knowledge Panel we built, live on Google.
Shobin K Jose
Search
See what patients see for free
The free audit runs the same search a patient runs and shows you where it breaks down.
What your report shows
- 01Page one of Google for your name, as a stranger sees it
- 02Whether Google already recognizes you as a known person
- 03Where your specialty, affiliations or photo differ across profiles and ratings sites
- 04Whether AI tools mention you when patients ask for a specialist like you
- 05The fixes that matter most, in order
- 1Enter your name, LinkedIn URL and email.
- 2We check Google, your profiles and AI answers.
- 3Your report arrives by email within 1 business day.
Common questions
Including the ones about patient privacy and health advertising rules.
Is the audit really free?
Yes. You enter your name, LinkedIn URL and email, and the report comes to your inbox. You won’t be asked to book a call or enter a card.
What is a Google Knowledge Panel?
It’s the information box Google shows beside the results when you search a recognized person, or at the top on mobile. It shows your photo, specialty and practice, and Google only shows it once it’s confident about who you are.
Is this the same as my practice’s Google Business Profile?
They’re separate. Your Business Profile shows the clinic, with its address and opening hours. A Knowledge Panel shows you as a person, and it follows you if you change practices.
Does this involve any patient information?
No. We work only with your professional details: training, specialty, affiliations and publications.
Does this fit the advertising rules for health practitioners?
Everything we publish is factual information you approve before it goes live. We publish no patient testimonials, which some regulators restrict, including Ahpra in Australia.
How much of my time does the work take?
About 20 minutes, on one call to approve your details and bios.
Is any of this against Google’s rules?
No. We use your real information, accurate profiles and the structured data Google asks websites to add.
What happens after the audit?
You keep the report and can act on it yourself. If you want us to do the work, the report explains how we’d go about it.
Find out what your next patient will find
A patient will search your name this week before deciding where to book. The free audit shows you what they’ll see and which fix comes first.
Get My Free AuditYour name, LinkedIn URL and email are all it takes. Report within 1 business day.