Referrals that choose you
When a banker gives two names, the owner searches both and calls you.
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For accountants and CPAs
Building authority for experts and thought leaders since 2017.
Be the Accountant the Referral Confirms
Business owners search your name before they hand over their books. We make sure they find a Google Knowledge Panel that confirms who you are, and AI answers that name and recommend you.
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Enter your name, LinkedIn URL and email. The report reaches your inbox within 1 business day.
Building authority for experts and thought leaders since 2017.
From your banker
Two names to try:
1. Hannah Brightwell
2. Owen Kessler
HB
Knowledge PanelConfirmed by Google
Accountant for Shopify sellers in Melbourne
CPA for dental practices in Dallas
Chartered accountant for restaurants in Leeds
Accountant for medical practices near me
CPA who knows construction firms
Tax accountant for e-commerce brands
Accountant for physiotherapy clinics in Perth
CPA for SaaS startups in Austin
Accountant for Shopify sellers in Melbourne
CPA for dental practices in Dallas
Chartered accountant for restaurants in Leeds
Accountant for medical practices near me
CPA who knows construction firms
Tax accountant for e-commerce brands
Accountant for physiotherapy clinics in Perth
CPA for SaaS startups in Austin
Business owners vet you before they hand over their books
A business owner choosing an accountant is about to share every number in the company. Before they do, they check two things.
Check 1 · The license
Comes first
The license comes first: a state CPA lookup in the US, the ICAEW or ACCA directory in the UK, the Tax Practitioners Board register in Australia.
US
State CPA lookupHannah Brightwell · Owen Kessler
Qualified
UK
ICAEW or ACCA directoryHannah Brightwell · Owen Kessler
Qualified
AU
Tax Practitioners Board registerHannah Brightwell · Owen Kessler
Qualified
That check only tells them you’re qualified, and every accountant on their shortlist passes it.
Check 2 · Your name
Decides it
So they search your name and look for a reason to pick you.
Hannah Brightwell accountant
Search
They call
An established accountant with a clear specialty and profiles that agree.
Next name
A bare firm listing
A LinkedIn profile last touched years ago
If page one shows an established accountant with a clear specialty and profiles that agree, they call. If it shows a bare firm listing and a LinkedIn profile last touched years ago, they call the next name, and you never hear about it.
Where it shows up in your practice
Six entries that never reach your books, because the owner never called.
No.EntryWhat happenedRecorded
01
Referrals that go to another firm
A banker gives an owner two names. The owner searches both and calls the one with the stronger result.
Never recorded
02
Switchers who skip you
An owner unhappy with their current accountant goes looking and finds nothing that sets you apart.
Never recorded
03
Your specialty stays hidden
You work mostly with dental practices or e-commerce brands, and your search never says so.
Never recorded
04
AI recommends another firm
An owner asks ChatGPT for an accountant who knows their industry and gets other names.
Never recorded
05
Pushback on fees
When your expertise doesn’t show, prospects compare you on price alone.
Never recorded
06
Referral partners who hesitate
Attorneys, bankers and advisors look you up before passing on their clients.
Never recorded
Total entries on your books
0
A lost business client costs years of fees
A prospect who searches you and moves on leaves no trace. The referrer assumes you got the call, and you assume the owner never needed you.
Run the numbers on one business client. Say they pay $6,000 a year for tax and advisory work and stay for eight years. That’s $48,000 from one search that went the wrong way.
Client ledger · one search
8 years
YearFees, tax and advisoryRunning
Yr 1
$6,000
$6,000
Yr 2
$6,000
$12,000
Yr 3
$6,000
$18,000
Yr 4
$6,000
$24,000
Yr 5
$6,000
$30,000
Yr 6
$6,000
$36,000
Yr 7
$6,000
$42,000
Yr 8
$6,000
$48,000
From one search that went the wrong way
AI assistant
Who’s a good accountant for Shopify sellers in Melbourne?
Here are three accountants worth a look:
1
Owen Kessler, Kessler & Co. CPAs
Works with online retailers on GST, inventory and multi-channel sales tax.
2
Fernhill Advisory
A Melbourne firm with a dedicated e-commerce team and a Shopify app partner listing.
3
Lucia Marchetti, Southbank Ledger
Advises fast-growing direct-to-consumer brands on cash flow and tax.
Hannah Brightwell not mentioned
Which CPA in Dallas works with dental practices?
AI answers now pick two or three accountants
More business owners now ask ChatGPT, Gemini or Perplexity for a recommendation. “Who’s a good accountant for Shopify sellers in Melbourne?” “Which CPA in Dallas works with dental practices?” The answer names two or three accountants and a line on each.
AI tools pick those names from sources they trust and from what Google already knows about each person. When those sources describe you and your specialty clearly, you get named. When they don’t, a firm with a cleaner footprint gets the recommendation.
ChatGPT
Gemini
Perplexity
Directory listings and a firm page leave your name thin
Most accountants have a firm website, a LinkedIn profile and a handful of directory listings. Those confirm the firm exists. They rarely say who you are, which industries you know best or why a business owner should choose you.
What you have
A firm website
A LinkedIn profile
A handful of directory listings
Confirms the firm exists
A firm website
A LinkedIn profile
A handful of directory listings
Confirms the firm exists
What it rarely says
Who you are
Which industries you know best
Why a business owner should choose you
Google and AI tools confirm a person from sources about that person, linked together and in agreement. We build those around your name, using factual details you approve.
How we get Google and AI tools to confirm you
Google and AI tools judge an accountant by checking what trusted sources say about that person. When those sources agree, Google confirms you with a Knowledge Panel, and AI tools start naming you. We build that agreement in five steps.
20MIN
You spend about 20 minutes on one call approving your details. Our team does the rest.
-
01
We map everything the internet says about you
Your firm page, directory listings, professional body profile and every mention get checked against your LinkedIn, so we know what’s outdated or contradictory.
-
02
We give your name a home base
A personal page about you, with code that tells Google who you are, which firm you’re with and which industries you serve, and your key profiles linking back to it.
-
03
We make every profile match
Your qualifications, firm, specialty and photo read the same on each platform a business owner might check.
-
04
We get Google to confirm you
That confirmation is a Knowledge Panel, the box beside your name in search with your photo, title and firm. Google shows one only once it’s confident about who you are.
-
05
We get you into AI answers
We place features and mentions on the sites ChatGPT, Gemini and Perplexity draw from, so your name comes up when owners ask for an accountant in your niche.
An accountant’s name search, before and after
Before
Hannah Brightwell
tallislane.com.au › our-team
Our Team | Tallis Lane AccountingBare
Hannah Brightwell, Accountant. Tax returns, BAS and bookkeeping for small business.
localaccountants.com.au › vic › melbourne
Brightwell H. · Accountants in Melbourne VICNo specialty
Tax, BAS, payroll. Call for a quote. 2 reviews.
au.linkedin.com › in › hbrightwell
Hannah Brightwell · Senior Accountant · Morrow & PikeYears out of date
Senior Accountant at Morrow & Pike. 180 connections.
instagram.com › hbrightwell.studio
Hannah Brightwell (@hbrightwell.studio)Not you
Watercolour landscapes and commissions, Hobart.
After
Hannah Brightwell
hannahbrightwell.com
Hannah Brightwell | Accountant for Shopify and e-commerce brands
Hannah helps Shopify sellers across Melbourne with tax, GST and growth planning at Tallis Lane Accounting.
au.linkedin.com › in › hbrightwell
Hannah Brightwell · Director · Tallis Lane Accounting
Accountant to e-commerce brands. Chartered Accountant. Melbourne, Victoria.
retailtoday.com.au › features
Five tax mistakes growing Shopify brands make, with Hannah Brightwell
The Tallis Lane director on GST, stock and paying yourself as sales scale.
HB
tallislane.com.au
Hannah Brightwell
Accountant · Tallis Lane Accounting
Melbourne accountant who works with Shopify and e-commerce brands on tax, GST and growth planning.
Specialty: E-commerce and Shopify brands
Firm: Tallis Lane Accounting
Based in: Melbourne, Victoria
LinkedIn
Personal site
Knowledge Panel
What changes when search backs you up
Each card closes out one of the six entries above.
Switchers who call
An owner shopping for a new accountant finds a clear reason to pick you.
Known for your niche
Your search shows which industries you serve, in your own words.
Named by AI
ChatGPT, Gemini and Perplexity mention you when owners ask for an accountant like you.
Fees that reflect expertise
Prospects see a specialist and weigh more than your price.
Partners who send clients
Attorneys, bankers and advisors find a verified accountant they’re comfortable recommending.
Case study
The dental practice CPA Google now confirms
Priya Desai runs Desai & Vance CPAs in Austin and works almost entirely with dental practices. Referrals from two dental supply reps kept arriving, and too many went quiet after a search that showed a firm listing, an old LinkedIn headline and a namesake in Ohio.
We mapped 23 sources, built her a home base that states her niche in plain words, aligned 11 profiles and placed two features on dental industry sites. Google confirmed her on day 47.
days to a Knowledge Panel
profiles brought into agreement
3/3
AI tools now name her
Asked of ChatGPT, Gemini and Perplexity, week 9
Which CPA in Austin works with dental practices?
1
Priya Desai, Desai & Vance CPAsAustin CPA focused on dental practices: practice purchases, associate payroll and multi-location tax planning.
“Two dentists told me in the same month that they’d searched me before calling. For the first time, what they found matched what the referral said.”
Partner, Desai & Vance CPAs, Austin
See what business owners see for free
The free audit runs the same search a business owner runs and shows you where it breaks down.
What your report shows
Hannah Brightwell
- 01Page one of Google for your name, as a stranger sees it
- 02Whether Google already recognizes you as a known person
- 03Where your qualifications, firm or specialty differ across profiles
- 04Whether AI tools mention you when owners ask for an accountant in your niche
- 05The fixes that matter most, in order
- 1 Enter your name, LinkedIn URL and email.
- 2 We check Google, your profiles and AI answers.
- 3 Your report arrives by email within 1 business day.
Is the audit really free?
Yes. You enter your name, LinkedIn URL and email, and the report comes to your inbox. You won’t be asked to book a call or enter a card.
What is a Google Knowledge Panel?
It’s the information box Google shows beside the results when you search a recognized person, or at the top on mobile. It shows your photo, title and firm, and Google only shows it once it’s confident about who you are.
Will this fit my professional body’s rules?
Everything we publish is factual information about your qualifications and experience, and you approve it before it goes live.
I’m a partner at a larger firm. Is this for me?
Yes. Clients choose people as much as firms, and a verified partner strengthens the firm’s reputation too.
Most of my clients come from referrals. Does this apply to me?
Referred owners search you too, usually right after they hear your name. What they find decides whether they call.
How much of my time does the work take?
About 20 minutes, on one call to approve your details and bios.
Is any of this against Google’s rules?
No. We use your real information, accurate profiles and the structured data Google asks websites to add.
What happens after the audit?
You keep the report and can act on it yourself. If you want us to do the work, the report explains how we’d go about it.
Find Out What Business Owners Find When They Search You
A business owner will search your name this week before deciding who gets their books. The free audit shows you what they’ll see and which fix comes first.
Get My Free AuditYour name, LinkedIn URL and email are all it takes. Report within 1 business day.