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For CEOs and founders

Shape what investors and new hires find when they search your name

Due diligence on your company starts with a search for your name. We make sure it turns up a Google Knowledge Panel that confirms who you are, and AI answers that describe you and your company accurately.

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Enter your name, LinkedIn URL and email. The report reaches your inbox within 1 business day.

Building authority for experts and thought leaders since 2017.

Every investor and senior hire searches you before the first meeting

An investor gets a warm intro to your company. Before replying, they search your name. A VP candidate does the same before the second interview, and so does the partner your sales team has been courting for six months.

An investor in an armchair at night, reading about a founder on a laptop with an intro email beside them
Mon07:40 An investor After a warm intro, before replying Ravi Castellanos
Wed21:15 A VP candidate Before the second interview Ravi Castellanos
Fri16:05 A partner your sales team is courting Six months in, before signing Ravi Castellanos

They’re checking whether the person behind the company holds up. Page one either shows a founder whose title, company and track record line up across every source, or it shows an outdated bio, a role you left years ago and a stranger with your name.

The first version gets the meeting. The second gets a polite delay, and nobody tells you the search had anything to do with it.

Where it shows up in your company

Six risk flags a reader can raise from one search, without telling you.

An investor's desk with an open founder dossier, a checklist, a magnifying glass and a laptop showing a search result
Founder diligence notes Subject: the founder · Source: one name search
  1. Flag 01Deal risk

    Investors who go quiet

    A promising intro, one search on their side, and the follow-up meeting never gets booked.

  2. Flag 02Hiring risk

    Candidates who take the other offer

    Your first-choice VP reads up on you and picks the founder with the clearer record.

  3. Flag 03Accuracy

    AI gets your story wrong

    ChatGPT gives an investor your old title, your last company or someone else’s background.

  4. Flag 04Identity

    Mixed up with your namesake

    Another person’s results sit next to yours, and readers can’t tell which one is you.

  5. Flag 05Accuracy

    Your old venture shows up first

    Results about a company you left years ago outrank what you’re building now.

  6. Flag 06Deal risk

    Partners who hesitate

    Enterprise buyers check the founder before they sign, and the search raises questions.

A stalled round or a lost hire never looks like a search problem

When an investor passes, they say the timing is off. When a candidate declines, they mention a better offer. Neither tells you what they read about you the night before.

What they tell you What they read the night before Investor: the timing is off. A 2019 bio that still lists you at your last company. Candidate: a better offer came in. Results for another Ravi Castellanos, mixed in with yours.
Run the numbers on a single hire
Role
VP of Sales
Salary
$180,000
Recruiter fee at 20%
$36,000
First-choice candidate
Lost
Search
Restarts, pipeline waits
Spent on the fee, and the search starts over $36,000

One cooled investor conversation can cost far more.

AI tools now write the first summary of you

Investors, candidates and journalists increasingly ask ChatGPT, Gemini or Perplexity before they search Google. “Who is the founder of [your company]?” “What’s [your name]’s background?” They get a short bio in seconds.

That bio is assembled from the sources each tool trusts. When those sources are thin or disagree, the answer fills the gaps with an old title, the wrong company or details from another person with your name. Most founders have never checked what it says.

A chat bubble assembling a founder's portrait from puzzle pieces, with one piece out of place

Your company’s press describes the company, and your name needs sources of its own

Most founders assume the company website, Crunchbase and last year’s funding announcement cover them. Those pages describe the business, usually with you as one line on the About page.

The company file

Describes the business

  • Company websiteThe business
  • CrunchbaseThe business
  • Last year’s funding newsThe business
  • About pageYou, in one line
Your file · we work here

Confirms the person

Google and AI tools confirm a person from sources about that person, linked together and in agreement. We build those around your name.

About you Linked together In agreement
Your company’s marketing, PR and investor updates stay exactly as they are.

How we get Google and AI tools to confirm you

Google and AI tools judge a founder by checking what trusted sources say about that person. When those sources agree, Google confirms you with a Knowledge Panel, and AI tools describe you correctly. We build that agreement in five steps.

20MIN You spend about 20 minutes on one call approving your details. Our team does the rest.
  1. 1

    We map everything the internet says about you

    Every profile, press bio, Crunchbase entry and mention gets checked against your LinkedIn, so we know what’s outdated or contradictory.

  2. 2

    We give your name a home base of its own

    A personal home page, separate from the company site, with code that tells Google who you are, what you lead and where you’ve worked.

  3. 3

    We make every profile match

    Your title, company, past roles and photo read the same on each platform an investor or candidate might check.

  4. 4

    We get Google to confirm you

    That confirmation is a Knowledge Panel, the box beside your name in search with your photo, title and company. Google shows one only once it’s confident about who you are.

  5. 5

    We get you into AI answers

    We place features and mentions on the sites ChatGPT, Gemini and Perplexity draw from, so they describe you accurately and name you when people ask about leaders in your space.

A founder’s name search, before and after

Ravi Castellanos, founder and CEO, Lumenfold

What changes when search backs you up

Each outcome answers one of the six flags above.

A founder and an investor shaking hands over a term sheet while a new hire waves hello in the background
Flag 01 Investors who go quiet

Investors who take the next meeting

Their first search confirms the founder they heard about in the intro.

Flag 02 Candidates who take the other offer

Candidates who say yes

Senior hires see a leader with a clear record and choose your offer.

Flag 03 AI gets your story wrong

AI that tells your story right

ChatGPT, Gemini and Perplexity give your current title, company and background.

Flag 04 Mixed up with your namesake

Clearly you, on page one

Google separates you from anyone who shares your name.

Flag 05 Your old venture shows up first

Your current company leads

Your Knowledge Panel and home page lead with what you’re building now.

Flag 06 Partners who hesitate

Partners who sign with confidence

Enterprise buyers check the founder and find a verified leader.

A founder standing beside a framed portrait of themselves with a verification seal, linked by dotted lines to a profile card, a newspaper, a microphone and a laptop

Built on a founder’s own name first

We run the same process on ourselves. Search Shobin K Jose on Google to see the Knowledge Panel we built for our founder, using the five steps above.

Shobin K Jose Search Google

See what investors see for free

The free audit runs the same search an investor or candidate runs and shows you where it breaks down.

What your report shows
  1. 1Page one of Google for your name, as a stranger sees it
  2. 2Whether Google already recognizes you as a known person
  3. 3Where your title, company or past roles differ across profiles
  4. 4What AI tools say when someone asks about you
  5. 5The fixes that matter most, in order
  1. 1Enter your name, LinkedIn URL and email.
  2. 2We check Google, your profiles and AI answers.
  3. 3Your report arrives by email within 1 business day.
A magnifying glass over a checked report, with an envelope flying out and a stopwatch beside it

Free, and no card required.

Questions founders ask us

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Is the audit really free?

Yes. You enter your name, LinkedIn URL and email, and the report comes to your inbox. You won’t be asked to book a call or enter a card.

What is a Google Knowledge Panel?

It’s the information box Google shows beside the results when you search a recognized person, or at the top on mobile. It shows your photo, title and company, and Google only shows it once it’s confident about who you are.

I keep a low profile. Is this still for me?

Yes. Investors and candidates search you either way, and a quiet profile leaves Google and AI tools to fill the gaps. Everything we publish comes from details you approve.

Can you remove negative or outdated results?

We don’t remove articles or pages. We build accurate, well-linked sources about you, which gives Google better results to show for your name.

Someone else shares my name. Can you fix that?

The audit checks for it. We build your profiles around details that only apply to you, so Google and AI tools can tell you apart.

Do you also work on the company’s search presence?

We work on your name, the person behind the company. Our work covers your personal Knowledge Panel and how AI tools describe you, and company panels sit outside it for now.

How much of my time does the work take?

About 20 minutes, on one call to approve your details and bios.

What happens after the audit?

You keep the report and can act on it yourself. If you want us to do the work, the report explains how we’d go about it.

Find out what your next investor will find

Someone will search your name this week before deciding whether to take the meeting, accept the offer or sign the contract. The free audit shows you what they’ll see and which fix comes first.

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Your name, LinkedIn URL and email are all it takes. Report within 1 business day.

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See how Google and AI describe you today. Your report arrives by email.

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