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Be the obvious choice before they call.

Referrals search your name. New prospects ask ChatGPT who to hire. We build your Google Knowledge Panel and your AI presence, so both confirm what your clients already say about you.

Built for Coaches, advisors, lawyers and founders whose next client comes from a referral

See exactly how Google and AI describe you. Free, with your report within 1 business day.

Before
maya ellison
About 41,200 results
leedspilatesstudio.co.uk › instructors
Maya Ellison, Pilates instructor, Leeds
A different Maya Ellison. Class times, studio address.
findalawyer-directory.com › 2017
Maya Ellison | Directory listing (2017)
Old firm, old phone number, no photo.
facebook.com › m.ellison
M. Ellison on Facebook
Profile is private.
linkedin.com › in › mayaellison
Maya Ellison on LinkedIn
Employment lawyer, 500+ connections
After
maya ellison
Top results
ellisonworkplacelaw.com.au
Maya Ellison, Ellison Workplace Law
Employment lawyer for founders.
linkedin.com › in › mayaellison
Maya Ellison on LinkedIn
Principal, Ellison Workplace Law
legaltimes.com.au › interviews
Interview: Maya Ellison on hiring law
Legal Times feature
Portrait illustration of Maya Ellison
Maya Ellison
Employment lawyer
Principal at Ellison Workplace Law, Sydney.
Firm: Ellison Workplace Law Based in: Sydney

Every referral comes with a background check

When a client recommends you, the person they tell doesn't pick up the phone straight away. They search your name. They ask ChatGPT about you. They compare you with whoever else comes up, and they decide before you hear from them.

You never see that decision happen. It shows up as referrals that went quiet, calls that were booked and missed, and prospects who needed to think about it.

A person studying someone's profile on a laptop through a magnifying glass
Before the first call
NoneHalfAll
More than half

of buyers ruled out a referred firm before ever speaking to it.¹

Study of professional services firms Ruled out

What happens after a referral

  1. 1 Referred A client mentions your name.
  2. 2 Checked Google and ChatGPT answer for you.
  3. 3 Called, or gone Decided before you hear.
The check is where a referral is won or lost. It's the step we fix.

Would you hire you?

Try it now. Search your full name in a private window, then ask ChatGPT who the best [your profession] in [your city] is.

Check my name now

¹ Hinge Research Institute, study of 523 professional services firms.

We fix both places your prospects check

A stack of profile documents being stamped with a checkmark
Search Signature · Google Knowledge Panel

When anyone searches your name

A Knowledge Panel at the top of Google with your correct name, photo, profession and role. The referral is confirmed before they've read a single result.

Guaranteed within 150 days. How Search Signature works
A friendly chat bubble pointing a spotlight at a professional on a podium
Referred by AI · AI visibility

When anyone asks AI who to hire

We build the articles, mentions and profiles that ChatGPT, Gemini and Perplexity draw on when someone asks for an expert like you. Then we track what they say about you every month.

Expect the first measurable changes within about 60 days.

How Referred by AI works

Each service stands on its own. Most clients start with Search Signature.

For people whose name is their business

Two colleagues handing over a folder in front of a pinboard of profiles

Run a personal branding agency?

Offer Search Signature and Referred by AI under your own name. We write the content and do the work. You keep the client relationship and set your own price.

See the agency program

Questions worth asking yourself

About your situation, not our process. Service details live on the service pages.

A professional at a desk with coffee, thinking while looking at a laptop
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The problem
Why does it matter what shows up when someone searches my name?

Because most people check before they call. A referral searches your name, a prospect asks ChatGPT, an investor looks you up before the meeting. They make up their mind from what they find, usually before you’ve spoken to them.

How would I know if I’m losing clients this way?

Mostly, you wouldn’t. Nobody emails to say they found someone more convincing on Google. It shows up as referrals that went quiet, calls that were booked and missed, and prospects who chose someone else.

I get most of my clients through referrals. Why do I need this?

Because referrals check you too. Your clients open the door, and what people find when they look you up decides whether they walk through it.

Someone with my name shows up when people search for me. Is that a problem?

Yes. A prospect who finds a stranger, or a mix of you and a stranger, has to work out which one is you. Many won’t bother, and some will mistake the other person’s details for yours.

What do people usually find when they search a professional’s name?

Often a scattered set of profiles, an old directory listing, maybe a namesake, and nothing that sums up who you are. Twenty years of practice can look the same as twenty days.

My website and LinkedIn are up to date. Isn’t that enough?

They’re a good start, but they’re your own claims about yourself. A stranger gives more weight to what Google and AI say about you, because it reads as confirmation from someone else.

Why does it matter what ChatGPT says about me?

Because people now ask AI who to hire. In 2026, 45% of consumers used an AI tool to find a local service, up from 6% a year earlier.² When AI answers, it names a few people. If you’re not one of them, the prospect never hears your name.

My competitors don’t have a Knowledge Panel either. Why should I worry?

That’s the opening. When nobody in your field has one, the first person who does stands out straight away. Being first is far easier than catching up once a competitor has it.

The fix
What is a Google Knowledge Panel?

The box that appears beside Google results (at the top on mobile) when Google can clearly identify a person. It shows your photo, profession and key facts, so the searcher knows who you are before they click anything.

How does a Knowledge Panel change what people think of me?

People are used to seeing one for established names. Seeing one beside your results puts you in that group in their mind, before they’ve read a word you wrote.

Do I need to be famous to get one?

No. You need a clear, consistent public record of who you are and what you do. Most professionals already have the raw material, scattered across profiles that don’t agree with each other. We bring it together.

Isn’t this just vanity?

It’s for your prospect’s decision. They’re trying to avoid hiring the wrong person. A clear, confirmed picture of who you are makes choosing you the safe option.

How is this different from PR or posting more on LinkedIn?

PR and posting create more content about you. We work on how Google and AI tools connect that content to you and describe you, so the work you’ve already done counts for more.

Why now
Why do this now rather than later?

Because people are checking you today, and every week without a clear result is another week of referrals deciding without the full picture. A panel also takes months to build, so the sooner you start, the sooner it’s working for you.

What’s the easiest way to see where I stand?

Run the free audit. Enter your name, LinkedIn URL and email, and you’ll see your gaps straight away, before you decide anything.

² BrightLocal Local Consumer Review Survey, 2026.

Two people shaking hands while one shows a verified profile on a phone

Find out what your clients find

Run the free audit and see how Google and AI describe you today.

See exactly how Google and AI describe you. Free, with your report within 1 business day.

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